Our Mission

1. Reader First
   1. Every decision we make is driven by how our actions will impact our readers.
   2. Every decision we make should answer YES to the question: does this provide value to our reader?
2. Transparency
   1. We believe in honesty, authenticity, and transparency.
   2. We will always disclose our brand partners, whether we are paid or unpaid, not because the FTC says we have to but because it’s the right thing to do.
   3. We will always be honest with our readers, even when the truth is unpleasant. We will never lie to our readers.
   4. When we make recommendations to our readers, we will do so with honesty and transparency, to the best of our ability.
   5. When we are unable to validate our information, we will make it clear that our recommendation is based off of personal experience and opinion rather than fact.
3. Realism
   1. Our goal is not to portray a lifestyle that is out of reach or inaccessible. We are not selling a dream. We are selling an actionable, achievable goal: accessible, practical travel.
   2. We strive to maintain a down-to-earth mindset. Even if we’re being paid to travel, we will remember that our reader is not – and our reader’s reality will drive our decision making.
4. Gratitude
   1. We strive to remain firmly grounded and humble, no matter what.
   2. We will remember all of the factors, people, and opportunities that got us to where we are, and not make the mistake of believing that we alone are responsible for our success.
   3. We will be gracious and thankful for the opportunities we are granted, and strive to never take them for granted.
5. The Greater Good
   1.  We will be aware that the decisions we make and the words we publish have a tangible impact on the world, and we will strive to be mindful of that impact. We will seek learning opportunities to better understand how we can drive positive change, and learn from our mistakes.
      1. We will thoughtfully consider the ramifications of our decisions: how might we impact a destination, a population, an economy? We will consistently strive to achieve a net positive impact, even as we acknowledge that perfection is impossible.
      2. We will take measures to educate our readers about important issues surrounding tourism in particular areas, and include important and relevant information about how to travel as sustainably and ethically as possible.

6.  Taking Responsibility

1. 1. 1. We will take ownership for everything that we say and do.
      2. We recognize that intentions do not invalidate actions. We understand that communicating our intentions may help remedy a hurtful action, but we will take ownership and responsibility of that action regardless of our intentions.

     7.  Profit Last

1. 1. As we make decisions to grow and expand our business, we will prioritize our core values first and financial profit last.
   2. We will do the right thing to the best of our ability, even when it seems contrary to the growth of our business. That includes turning down partnerships with brands that don’t align with our values; and carefully evaluating every business decision we make to ensure that it aligns with our core values.